Jen is a rock critic turned human-centered designer, with two decades of experience observing behaviors, framing questions, finding patterns, and transforming insights into fuel for innovation.

She co-authored Massive Change, an award-winning book on the future of global design and has a diverse background in radio, print, and digital media, including an internship at Rolling Stone.

She spent a decade at IDEO leading innovation projects for Fortune 500 companies across industries, served as Design Strategy Practice Leader at Taylor Design—an architecture firm specializing in healthcare—and most recently led global insights at Nike, where she advanced participatory research across stores, sport, and race experiences worldwide, delivering measurable impact through inspired action.